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Get in on the Game

People are buzzing about you anyway, good or bad. Why not join them and make social media marketing work FOR you by becoming tuned in and engaged? Forbes says failure to engage in online conversation puts you at risk of losing valuable customers. Here are some tips:

Make a Plan

The great thing about social media marketing is that it brings in big rewards for very little effort and money. If you’re a small business, you can manage your social media interactions on your own. If you’re a larger company, consider hiring a social media marketing manager to take care of all these tasks for you. It’s more a question of HOW you spend your time online; manage your time well and it will pay off big. Projecting a voice people can relate to will help you become relevant to your fans, so be heartfelt, honest and genuine in your posts. Here are some more tips:

Sharing is Caring

When you share relevant content that is meaningful to users, you are nurturing that long-term relationship that’s so crucial to the whole experience. While you definitely want to share news that pertains to your business, such as holiday hours, menu updates and fundraising events, you also want to incorporate indirect information. This can include anything from YouTube videos or blogs that will help them understand what it is you’re trying to say.

You can’t afford not to implement social media marketing as part of your overall arsenal of weapons for advertising your business.

More Information

Search Engine Optimization
Digital Marketing
Branding
Content Marketing
Social Media Marketing
What is Social Media Marketing
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