Get in on the Game
People are buzzing about you anyway, good or bad. Why not join them and make social media marketing work FOR you by becoming tuned in and engaged? Forbes says failure to engage in online conversation puts you at risk of losing valuable customers. Here are some tips:
- Create business pages on social media sites like Facebook, LinkedIn, Twitter, Google+ and YouTube.
- Share posts, make tweets, collaborate with peers, post videos and more — all in an effort to gain visibility and generate brand awareness.
- Market your content with Content Marketing.
- Make valuable connections with your customers. Don’t just post information; encourage feedback through questions and polls.
- Freshen up your business profile, with posts at least a few times a week, suggests Social Media Today.
- Take the time to learn what is important to your customers.
- Tap into that through well-timed deals, coupons, contests and promotions.
- Present and advertise your Branding.
- Through active engagement, ask what your customers want the most.
- Build your following.
Make a Plan
The great thing about social media marketing is that it brings in big rewards for very little effort and money. If you’re a small business, you can manage your social media interactions on your own. If you’re a larger company, consider hiring a social media marketing manager to take care of all these tasks for you. It’s more a question of HOW you spend your time online; manage your time well and it will pay off big. Projecting a voice people can relate to will help you become relevant to your fans, so be heartfelt, honest and genuine in your posts. Here are some more tips:
- Nurture supportive relationships from the initial contact
- Actively listen to your page visitors
- Respond quickly to postings
- Encourage users to take and share photos and experiences
- Keep the flow of information open
- Forget about trying to force corporate lingo on them
- Speak to them as a friend
Sharing is Caring
When you share relevant content that is meaningful to users, you are nurturing that long-term relationship that’s so crucial to the whole experience. While you definitely want to share news that pertains to your business, such as holiday hours, menu updates and fundraising events, you also want to incorporate indirect information. This can include anything from YouTube videos or blogs that will help them understand what it is you’re trying to say.
You can’t afford not to implement social media marketing as part of your overall arsenal of weapons for advertising your business.
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