The Social Media Influence
People will talk about your company whether you have a strong online presence or not. You may as well get in on the game and dictate the outcome. Forbes.com says if you don’t do what you can to engage in the conversation, you will lose customers. Period. First, you have to develop business pages and accounts on Facebook, LinkedIn, Twitter, Google+ and YouTube. This will allow you to better manage your business in the online world, attracting friends and business acquaintances as you grow. In fact, you can convert employees, potential customers, friends and acquaintances into advocates for your brand. Make your social media sites work for you by staying active, engaged and up to date. Social Media Today advises updating your profile, keeping your information fresh and posting information, deals and specials at least three times a week, if not more. Share content that affects your customers and have conversations with them via tweets, follows, likes and shares.
Successfully Integrate Social Media Marketing into Your Site
Social media is, at its core, a low cost-of-entry marketing tool, to be sure. This is more reason than ever to take advantage of it. It’s so simple to adopt and manage, yet the numbers are showing that small businesses are having a tough time integrating social media marketing into an effective marketing plan. The U.S. Small Business Administration (SBA) goes so far as to say only 24 percent of small businesses have successfully integrated social media into their official operating strategies. If you don’t have the time to dedicate to several social media sites, choose one and put your all into it. It’s more important to build up your presence on one site, then merging into other ones as you feel comfortable.
Customers can spot a phony a mile away. This is why you have to project a voice of confidence and relevance to your biggest fans. Inject a certain sense of genuine feeling into your posts, develop supportive relationships from the initial contact and really listen to what your visitors want from you. Don’t just post – respond to the posts YOU get, and encourage your visitors to share their experiences and photos on the page. By opening the floodgates of communication, you are showing your customers that you truly care about them.
Relevant content is what your company hinges on. As part of a successful marketing plan for your start up, you need a two-fold approach. Not only do you want to tell them anything that pertains to your business, including holiday hours, promotions, menu updates, coupons, and fundraising events, you also want to show them information that helps your visitors out in an indirect way. This can include anything from posting how-to YouTube videos or links to white papers and blogs that further explain what you’re trying to do or sell.
Social media marketing is all about harnessing the power of how we share and communicate. If you can capture that, your business is well on its way to success.